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CMI
WORLDWIDE DISTRIBUTION PARTNERS
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CMI
has established building/construction material distribution
partners in 48 countries worldwide. Upon retaining CMI as
your international trading partner, your firm will have immediate
opportunities to market product through our network of distributors
throughout the world. In addition to offering an established
base of distribution to initiate your sales efforts, CMI also
provides a “turnkey” solution for managing everything
associated with the international trade process such as packaging
specifications, marketing support, logistics management, ocean
transport, documentation, insurance, export analysis and detailed
sales reports.
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Western
Hemisphere
Argentina
Aruba
Bahamas
Barbados
Belize
Bolivia
Brazil
Canada
Cayman Islands
Chile
Colombia
Costa Rica
Dominican Republic
Ecuador
El Salvador
Guatemala
Haiti
Honduras
Jamaica
Mexico
Panama
Puerto Rico
St. Maarten
Venezuela
Virgin Islands
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CMI
Has Established Distribution Partners in
48 Countries Worldwide
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Eastern
Hemisphere
Australia
Bulgaria
China
Croatia
Estonia
Guam
Hungary
Israel
Japan
Kazakhstan
Latvia
Lithuania
Malaysia
New Zealand
Philippines
Russia
S. Korea
Saudi Arabia
Singapore
Taiwan
Thailand
Turkey
Uzbekistan
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An Experienced Management Team
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CMI is managed by an executive team with over 60 years of combined
experience within the Construction and Building Materials Industry.
Significant management experience with the entire Export process,
coupled with numerous industry contacts has enabled CMI and
their two affiliate companies (Globalnex
and Kompasline)
to utilize their synergies in offering manufacturing clients
“a world without borders” in terms of marketing, selling
and distributing their products in the international marketplace. |
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Our
Core Business:
Selling Building/Construction Materials
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Unlike many firms operating in today’s dynamic import/export
business, CMI and Globalnex are clearly focused
on representing manufacturers of building and construction
related materials. This is where our combined 60 years of
management experience has its roots and frankly, where we
can offer the greatest marketing potential to our valued manufacturing
clients. A clear understanding of everything from building
codes and technical requirements to packaging, palletizing
and labeling preferences within a specific country can mean
the difference between costly failure or profitable success
for a manufacturer venturing into new frontier for the first
time. Leave it to our expertise to assist in mapping out a
marketing strategy and identifying potential channel partners
offering the greatest potential for your product.
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Wanted: Companies or Joint Venture Partners
Truly
Committed to Long Term Global Sales.
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Manufacturers sometimes have a very narrow view of the international
markets as a “part-time” channel where they can
move excess capacity for a temporary period of time without
affecting the dynamics of the market within their traditional
home-based marketing area. While on the surface this may appear
to be an attractive and convenient strategy, it can also significantly
damage any future long-term growth opportunities that might
otherwise be available to the manufacturer. CMI and
Globalnex have been consistent in the business practice
of only representing those manufacturers willing to make a
solid, long-term commitment to their international sales efforts.
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7
STEPS TO BUILDING LONG-TERM SALES
Choosing
the right business partner to help guide a company through
the world of market globalization will be among the most
important decisions you make for your business in the future.
At CMI and Globalnex, we’re prepared to produce results!
Upon retaining our firm as your international sales management
partner, you will begin a step-by-step process designed
to facilitate long-term marketing success. Detailed below
are the seven basic steps we will undertake as your product
ventures into the world of international sales:
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1. Provide a complete marketing assessment.
We
start with good, solid competitive intelligence on all
of the basic factors affecting the sales of your product
within
a defined global region such as key competitors, manufacturing
locations, pricing, inland and ocean freight costs,
product line offering, product gaps, installer preferences,
and channel opportunities.
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2. Summarize requirements for building codes, product
testing, regulatory requirements and product liability
coverage.
Next
we utilize our technical expertise with construction
and building materials to properly define the necessary
code requirements, regulatory requirements, (labeling,
etc.) and warranty coverage necessary to effectively
compete against local suppliers.
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3. Develop a solid long-term sales
and marketing strategy.
Many
manufacturers entering the international market for
the first time make the mistake of not having a clear
channel strategy for distributing their products. Every
global region has traditional channels of distribution
for most building/construction related materials. The
sales experts at CMI or Globalnex are prepared to advise
the most realistic cost effective way to introduce markets
and sell your building and construction materials by
targeting the best choice of distribution well in advance
of the first sale.
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4. Initiate customer contacts and establish distribution.
Following
the draft of our sales and marketing strategy for new
business development, CMI or Globalnex will begin contacting
select potential customers for your particular product.
In addition to numerous worldwide existing contacts,
we will also seek new accounts by networking with various
professional organizations and attending key tradeshows
throughout the world.
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5. Coordinate all shipping, logistics, and documentation
requirements.
Our
Kompas customer service group is well prepared to handle
all logistical aspects of importing and exporting materials
to and from various locations around the world. Utilizing
the latest state of the art software, each of our customer
service representatives can provide both our manufacturing
clients and distribution partners with current and accurate
details related to the outbound or inbound status of
their shipments.
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6. Manage financing on accounts receivable.
In
recognizing our manufacturing clients will expect timely
payment on all international transactions, CMI and Globalnex
will work closely with both parties throughout the entire
financial process. Whether the material is sold with
prepayment, letter of credit or open account, we provide
all of the necessary documentation, administrative support
and communications with our distribution partners to
facilitate prompt, reliable remittance on all transactions.
Additionally, we can offer our manufacturing clients
the flexibility of structuring sales fees on a straight
commission basis or having CMI/Globalnex actually purchase
the material and resell to a defined customer in the
local market
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7. Provide ongoing market feedback along with formal sales
report charting market penetration.
In
an ideal world our major work efforts would be completed
once a new customer is established, receives shipment
of his material and pays the invoice. However, at CMI
and Globalnex, our job is just beginning. From this
point forward we will work relentlessly to maintain
the goodwill of our existing customers and continue
the search for new customers to further penetrate the
market for our client’s product. While market feedback
will be forwarded to our clients on a constant basis,
formal sales reports detailing our progress will be
presented annually to every client.
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